It’s easy to fall in love with the idea of something but not the something itself. I developed marketing programs for a client in the trade show business. I was developing a new copywriting platform to focus on value-difference for event promotions. During a lunch meeting with the manager, she began asking me questions about writing—really probing about it with great interest. I mentioned that I had no idea she was so interested in writing.
Mean it or just think it?
“Oh, I love writing,” she said, “it’s something I’m really interested in.”
“That’s great,” I replied, “what kind of writing have you been working on?”
She spoke at length about her love of writing and her hope to move into full time writing, but never answered my question.
Then she asked, “Are there good opportunities to write for ad agencies?”
“Yes, but tell me what kind of writing you’ve been doing?”
She explained how busy she was and hadn’t written anything recent. I asked her to send me some of her past writing samples. I finally asked, “Have you ever actually written anything?”
She responded,” I’m 8going to have to make time and get going. All I know is I want to be a writer more than anything.”
It can drain you
The occurrence is common. It can happen to any of us and often does. Falling in love with the idea of something but not the something itself is a time and resource drain. But its magnetism is strong. Loving the something means effort and commitment. Finally, loving the idea of something and not the something has sidetracked success more often than you might think. The idea may sound wonderful, but it’s not the language of reality.
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255 Village Parkway, Williamstown, NJ 08094 856-885-1219